Location: Little Ferry, New Jersey, us
Job Summary:
Job Duties:
- Evaluate marketing measurement techniques (MMM, MTA, incrementality testing)
- Develop quantitative models for marketing campaign optimization
- Analyze customer journey phases and key business metrics
- Conduct analytical deep-dives to identify insights
- Build dashboards for marketing acquisition and engagement tracking
- Monitor experiments optimizing marketing campaigns
Required Skills:
- Analytics
- SQL
- Statistical analysis
- Experimentation design
- Communication
- Programming/scripting (R/Python)
Required Experience:
- 10+ years in analytics for business decisions
- Marketing analytics and causal inference
- Work with large unstructured datasets
- Experience with multivariate experiments
Job URLs: