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Paid Media Specialist (Entry Level) – Austin, TX at Optimal

Location: Austin, TX, 78702, US

Job Summary:

Job Duties
- Create and build advertising campaigns (account setup, planning, ad copywriting)
- Analyze competitors and clients’ demographic data
- Report and analyze performance using tools like Google Analytics and Facebook Analytics
- Manage and optimize advertising campaigns for continuous improvement
- Control client advertising budgets and adjust campaigns as needed

Required Skills (Keywords)
- Google Ads
- Facebook Ads
- Analytical
- Creative
- Detail-Oriented
- Growth Mindset
- Communication Skills
- Proficiency in Excel

Required Experiences (Topics)
- Bachelor’s degree in related fields
- Relevant internships or work experience
- Knowledge of digital advertising platforms

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