Location: Walnut Creek, California, us
Job Summary:
Job Duties:
- Create and execute user acquisition campaigns
- Manage campaigns on Meta, Google, Ad networks, Apple Search, and social media
- Define media buying strategies and optimize campaigns
- Conduct data analyses and ad-hoc reporting
- Optimize UA campaigns based on defined goals (ROAS, CPI, CPA, CPD)
- Manage direct reports
- Oversee relationships with external partners
Required Skills:
- Mobile advertising expertise
- Analytical skills
- Experience with Meta Ads, Google Ads, ASO
- Knowledge of CTR, CVR, CPI, ARPU, Retention, LTV
Required Experience:
- Hands-on experience in mobile app marketing
- Interest in iGaming (casinos, sports betting)
Job URLs: