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Marketing data analyst at Intuit Inc.

Location: Mountain View, California, us

Job Summary:

Job Duties:
- Analyze website performance using clickstream data.
- Perform in-depth analysis on web desktop and mobile.
- Construct web funnel reports and narratives for senior leaders.
- Build customer segmentation and predictive models.
- Maintain and improve web funnel dashboards.
- Enhance web analytics and data architecture.
- Collaborate with analytics and marketing teams.
- Conduct ad-hoc analyses for actionable insights.

Required Skills (Keywords):
- Web analytics
- SQL, R, Python
- Data visualization (Tableau)
- Statistical analysis
- Adobe Analytics, Google Analytics
- AI/ML models
- Data storytelling

Required Experiences (Topics):
- 5+ years in web analytics
- 7+ years in coding and data pipelines
- 5+ years in data visualization
- 3+ years in advanced statistical analysis
- 3+ years in enterprise web analytics platforms
- Bachelor's degree in a quantitative or STEM field

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