Home

Digital Marketing Specialist Job at ABB in New Berlin at ABB

Location: New Berlin, WI, United States

Job Summary:

Job Duties
- Develop and execute engaging email marketing campaigns.
- Implement and manage marketing automation strategies.
- Oversee marketing platforms (Pardot, Marketing Cloud, HootSuite, SFDC).
- Execute omnichannel marketing campaigns utilizing various techniques (ABM, SEO/PPC).
- Collaborate with sales and marketing teams for lead management and database hygiene.
- Monitor and analyze performance metrics for continuous improvement.

Required Skills
- Proficiency in Salesforce, Pardot, and Google Analytics.
- Strong understanding of email marketing, SEO, PPC, and ABM techniques.
- Experience with marketing automation and lead management.

Required Experiences
- Bachelor's degree and a minimum of 5 years in digital marketing.
- Proven experience in executing effective email campaigns and digital strategies.
- Familiarity with data analysis and A/B testing methods.

Job URLs: