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Sr. Specialist, Digital Advertising at AutoNation

Location: Fort Lauderdale, Florida, 33301, United States of America

Job Summary:

Job Duties and Scope
- Develop and execute a digital marketing strategy for paid media.
- Manage technical aspects, including API integrations and keyword tracking.
- Optimize campaign profitability and analyze performance reports.
- Collaborate with senior stakeholders across multiple departments.
- Adhere to company policies and demonstrate organizational values.

Required Skills
- Proficient in digital marketing tools (Google Ads, Meta Ads).
- Strong analytical skills and critical thinking.
- Intermediate to advanced Excel skills (VLOOKUPS, Pivot Tables).
- Project management platform experience (Basecamp, Asana).
- Excellent written and verbal communication skills.

Required Experiences
- 2-4 years of progressive marketing experience.
- 1-2 years of SEM experience preferred.
- Proven experience with business analysis and data-driven decision-making.

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