Location: King of Prussia, Pennsylvania, us
Job Summary:
Job Duties
- Lead US consumer digital and omnichannel media strategy for HEMGENIX.
- Develop impactful marketing programs to educate consumers.
- Evolve patient experience and engage Patient Advocacy Groups.
- Lead cross-functional team collaboration.
- Direct media agency for innovative media strategies.
- Measure and improve promotional content effectiveness.
- Build relationships with internal/external stakeholders.
- Manage patient services activities and optimize CRM strategy.
- Oversee legal, regulatory, and medical material approvals.
- Manage budgets and support annual brand planning.
Required Skills (Keywords)
- Marketing strategy
- Market research
- Brand positioning
- Digital and offline tactics
- Consumer empathy
- CRM development
Required Experience (Topics)
- Bachelor's in life sciences or healthcare; MBA preferred.
- 7+ years in healthcare, 5+ years in commercial marketing (pharmaceutical, biotech, medical device).
- Experience with market research and pharmaceutical marketing tools.
- Direct-to-consumer/patient marketing experience.
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