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Paid Media Specialist (Entry Level) – Austin, TX at Optimal

Location: Austin, TX, 78702, US

Job Summary:

Job Duties:
- Create and build advertising campaigns, including account setup and ad copywriting.
- Perform competitive analysis and analyze demographic data for campaign effectiveness.
- Master performance analysis and reporting using tools like Google Analytics and Facebook Analytics.
- Manage and optimize campaigns, ensuring improvement over time and adherence to budget.

Required Skills:
- Strong knowledge of Google Ads and Facebook Ads.
- Proficiency in Microsoft Office Suite, especially Excel and PowerPoint.
- Strong analytical, mathematical, written, and verbal communication skills.

Required Experiences:
- Bachelor’s degree in business, marketing, or related field, with relevant experience considered.
- Experience with advertising campaigns in digital platforms (Google, Facebook, Amazon).

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