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Director Digital Analytics at Santander Holdings USA Inc

Location: Malden, MA

Job Summary:

Job Duties
- Lead the Digital Data and Analytics team.
- Support digital banking and executive strategy.
- Oversee digital marketing initiatives.
- Conduct site monitoring and customer insights.
- Manage segmentation and tag management.
- Implement testing frameworks.
- Define and execute vision for data analytics.

Required Skills
- Digital analytics
- Data management
- Strategic thinking
- Team leadership
- Digital marketing expertise
- Tag management
- Customer segmentation
- Testing methodologies

Required Experiences
- Leadership in digital analytics
- Experience in digital banking
- Background in marketing strategies
- Proficiency in data-driven insights

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