Location: Boston, Massachusetts, us
Job Summary:
Job Duties and Scopes:
- Evaluate user experience, engagement, and purchasing data for marketing insights.
- Develop reports and dashboards with Digital Marketing Managers to optimize campaign performance.
- Collaborate with data engineers and stakeholders to enhance data-driven marketing strategies.
- Build relationships to support commercial growth in e-commerce.
Required Skills:
- Proficiency in SQL; knowledge of Python or R is a plus.
- Strong understanding of descriptive statistics and exploratory data analysis.
- Familiarity with Google Analytics, Tag Manager, Ads, BigQuery, and Data Studio.
- Excellent communication skills for presenting findings.
Required Experiences:
- Previous experience in Data Analytics roles with a focus on digital marketing.
- Proven track record of improving e-commerce KPIs through analytics.
- Hands-on experience in data-driven performance optimization of campaigns.
- Experience collaborating with various stakeholders to translate requests into actionable requirements.
Job URLs: